Accounting Made Rosy: Providing COVID Support for Small Businesses

It's no secret that running a small MSP can be incredibly tough, especially when you're a one-man shop just getting by. You've poured your blood, sweat and tears into creating a business, yet find yourself spending hours on-end to keep it afloat. Instead of wisely spending your time building your business, you find yourself tirelessly working overtime to balance your books - sound familiar?  

We know it does. It's painful, and it's a major drainer. In fact, it was the same struggle our very own CEO-Founder, Paul MacNeill, experienced in the early days of running his own MSP; an endeavor that inspired him to create a solution. Now, you really can "work smarter, not harder" when you implement the right tools to drive greater efficiency within your organization - 

As we navigate through COVID-19, otherwise best described as "a constantly-changing landscape" filled with uncertainty, there is one thing you can be certain of: You are not alone, especially when it comes to accounting. 

Leading by example, we spoke to Lauren McMaster, Director of Rosy Small Business Services - your small business admin and bookkeeping team, on how this organization is able to both assist and empower business owners with the support they need.


Having worked in a MSP where she found herself working as "a jill of all trades," juggling multiple hats, and simultaneously experiencing the frustration in doing so, Lauren felt impassioned to create 'Rosy Small Business Services.' 

Rosy Business assists with bookkeeping, payroll, invoicing, including vendor reconciliations, BAS agent services, and all things Xero. Their team is specialised in supporting professional service businesses, and prides themselves on delivering high-quality fixed price solutions for small businesses. 

When you contract Rosy Business, their team fulfils the role of the accounts team within your business. Whether you need a casual or a part-time accounts support person, Rosy Business proves ideal for those business owners in need of someone to take the accounting load off their hands (even if it's just for a few hours a week). 

"We may only need half-an-hour a day depending on the size of the business, or we may need a couple of hours a day. We're able to fulfil that role for somebody without them having to worry about the headache of going through recruitment. So, having somebody that's around who understands your product, the tools you're using, and understands the type of things you're trying to do, is beneficial. That's our plan." 

As both a BAS Agent and a Xero Certified Adviser, Lauren offers a wealth of knowledge and practical expertise across various systems. Here, Lauren empowers business owners with a more "balanced view" of how these systems all work together.

Whether you're syncing between ConnectWise Manage or Datto Autotask PSA, to Xero or QuickBooks Online, Lauren's technical team acts on your behalf to fulfil all of your bookkeeping and financial admin tasks, including the use of our products Wise-Sync and Wise-Pay for a complete, seamless integration.

It's safe to say that tech comes naturally to Managed Service Providers (MSPs), though the accounting side often proves a foreign language, which is why a vast majority of business owners report tackling accounts as a timely and exhausting process

On working with these small businesses, Lauren admits, "I feel like I live the pain with [them]." Lauren is passionate about working with small businesses, whereby being able to "really see the difference that you make" brings a sense of fulfillment. 

"We want to do [their] after hours during business hours. Instead of the owner having to sit up at 9pm to do all of their billing, it's been done - and they're able to do other things." 

Fortunately, the majority of Rosy Business' clients are minimally affected at this stage, though as Lauren explains, "there's no business out there that is not impacted."

Throughout COVID-19, Rosy Business continues to keep up-to-date with the latest government regulations in order to provide their clients with regular updates explaining what these changes mean for business owners. Lauren provides additional one-on-one consulting to all of her clients to discuss these government initiatives at no extra cost. 

“I’m always happy to talk to my clients about what’s happening, and what they may be eligible for. If people are seriously struggling, and they haven’t been able to get clear answers or an understanding of certain things around the government, being able to talk to people is something that I’d be happy to do." 

As the end of the financial year is fast approaching, Lauren offers a friendly reminder to all businesses working within the IT space, that it is now a requirement to complete a Taxable Payments Annual Report (TPAR), just in case you haven't heard.

To find out more about how Rosy Small Business Services can help you, please visit their website. In the meantime, to access further business resources during COVID-19, discover our Survive and Thrive webinar series

Wise-Sync provides a streamlined and stress-free solution for integrating ConnectWise Manage or DattoAutotask PSA to Xero and QuickBooks Online. With Wise-Sync, long gone are the days of double entry, painful procurement and endless data errors because now, at just the click of a button - you can balance your books and revel in the greater financial visibility and improved cashflow that every MSP desires. Some call it “magic”, we call it Wise-Sync.

To find out more about how we can help you, speak to our friendly team today.